With our new Experiential Sampling service being introduced in our last newsletter, we’re excited to have started off Q2 with a series of thought-provoking campaigns with The Economist.
Feeding the Future is an enlightening study: “The world’s population is projected to reach 11 billion by the end of the century. Feeding that many people will be a challenge & it’s further complicated by the impact of climate change!”
In an attempt create exposure for these issues, and in-turn generate subscriptions, The Economist have produced five unique and engaging pop-ups to take place in London offices from our network:
On street sampling is already a key component in The Economists’ marketing strategy. By adding our experiential office sampling to their plan, The Economist are now able to directly target their target audience in an environment where they’re more likely to engage with the brand, free from any other marketing clutter.
Since June 2018 we have produced five pop-up campaigns with The Economist, and the feedback has been tremendous. Don’t miss out on an opportunity to be informed about these issues and enjoy a unique sample – they may be in your office soon!