General Mills – Campaigns for FibreOne and Nature Valley in Q4

- Oct 09, 2018 -

September & October will see The Work Perk executing two NPD sampling campaigns for General Mills’ Nature Valley & FibreOne brands. This will be our first campaigns with General Mills since our fantastic IPM Awards Gold Win for our previous Nature Valley Nut Butter NPD campaign in the U.K.

 

Our sampling campaigns for FibreOne 90 Calorie & Nature Valley have always resonated well with employees & office workers on our network. We have previously rewarded employees across the U.K. with samples from the FibreOne 90 Calorie Brownie Bars – testimonial highlights being:

Staff really enjoyed the samples. They liked it was few calories, and also the fact that they were not compromised in taste. People have seen these in the supermarket but not bought because aimed at dieters, but as so tasty will buy in future…They were really liked. People were nicely surprised how moist/ soft/chewy/ flavoursome these were”IMC Worldwide

We’ve created a number of sampling campaigns for various products with the Nature Valley category, including Sweet & Salty and Nut Butter variants in the U.K., along with Oat & Honey Crunchy bars in the Middle East:

Many of our clients have already tried the Nature Valley cereal bars and love them. They normally buy these to snack onduring working hours. Some clients also mentioned that they are excited to try other flavours in the range. They pretty much love how they taste and definitely prefer these as a healthy alternative over a standard chocolate bar.” – Sentinel Business Centres

As highlighted in our Q1 Newsletter, there are plans to further develop our relationship with General Mills by branching into Europe and Australasia with more engaging sampling campaigns and activities in 2019.

 

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