General Mills have partnered with The Work Perk consistently over the last couple of years with both Nature Valley and their NPD, Fibre One. In 2017 400,000 samples were distributed to excited offices over indexing in females 25-44 years old, distributing both Sweet & Salty Nut bars as well as the delicious new Nut Butter variants too.
As a result of the tremendous success and engagement of the campaigns, General Mills have chosen to spread their wings and utilise the international network of The Work Perk and replicate the successes of their UK Nature Valley & Fibre One campaigns into the Middle East, as well as Europe and Australasia too.
This year alone, General Mills UK have ramped up their presence within The Work Perk network by committing to distributing 1.35 million samples, impacting consumers with their tasty, wholesome snacks.
General Mills pride themselves on executing best practise campaigns and cross sharing experiences amongst brands within the portfolio, both locally and internationally. The results have proven so successful that TWP looks forward to initiating campaigns for Nature Valley, Fibre One, Old El Paso and Betty Crocker, locally and globally moving forward into an exciting 2018/2019.