Case Study:
Bassetts Vitamins
The Brief
Bassetts approached TWP to boost awareness and drive trial of their Adult Multivitamin in Raspberry & Pomegranate flavour. The campaign specifically targeted health-conscious women aged 25–55 who value practicality over trends or high-cost supplements.
The Solution
To engage this audience, we distributed 72,874 7-day vitamin sample packs across 121 UK offices predominantly staffed by women. The vitamins were shared in distraction-free environments, supported by educational materials to highlight product benefits and enhance the sampling experience.
The Results
The campaign achieved remarkable success: 81% of participants expressed they were somewhat or very likely to purchase the product, while 68% rated the taste 4 or 5 out of 5. Participants described the vitamins as “a great way to stay on top of your health with a taste to look forward to” and “a little treat that keeps me on track.”
Testimonials
Our customers LOVED the Bassett vitamins! Most of our customers who tried the vitamin have said over the week how much more energy they have gotten from the B12 in the vitamin and the flavour is SO good!
These are very nice and very candy like so great. Not a bad word from anyone, very happy people.
We want to thank you for sending us these delicious vitamins, which everyone was happy to try especially in this cold weather when we all need to improve our immune system.
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