Why choose TWP?
Reach Trusted
Audiences
Access our global healthcare network, connecting your brand with healthcare professionals and consumers across hospitals, GP practices, pharmacies and care settings. We carefully select the environments that best align with your campaign objectives.
Precision Targeting
Every campaign is tailored to your objectives. Whether you're looking to engage healthcare professionals, frontline workers and carers, we identify the right environments and audiences to maximise campaign relevance and impact.
Meaningful
Moments
We deliver products during moments where they feel natural and valuable, from staff wellbeing initiatives and break rooms to patient welcome packs and healthcare settings. By aligning your brand with trusted environments, we create authentic product trial experiences that build positive brand associations.
Who You'll Reach
Healthcare professionals represent a diverse and influential audience spanning a wide range of ages, lifestyles and household types. Working in trusted professions, they are often early adopters of products that support health, wellbeing and everyday convenience, making them an ideal audience for brands looking to drive product trial and build long-term loyalty.
Healthcare Locations on Our Network
How We Work
Let us do the hard work and make every sample count.
Case Study
Cadbury Darkmilk: Key Worker Campaign
Together with Cadbury, we wanted to show appreciation to our NHS and Key Workers by distributing 1,859,000 Cadbury Dark milk samples and leaflets to front line health care workers across the UK. In doing so, we unlocked a synergy between its target demographic and NHS workers on our network.
1.8m
consumers reached
91%
purchase intention
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Step 1: Reach the Right Audience
We connect brands with valuable healthcare audiences across hospitals, pharmacies, clinics and care settings. By understanding your campaign objectives, target audience and product, we identify the healthcare environments where your brand can create the greatest impact.
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Healthcare environment selection
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Audience profiling and targeting
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Regional and nationwide campaigns
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Bespoke campaign planning
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Step 2: Sample at the Right Moment
We manage every aspect of your campaign, from logistics and fulfilment to healthcare partner coordination. Products are distributed during relevant touchpoints, creating authentic trial experiences that feel natural within the healthcare environment.
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Hospitals, pharmacies and healthcare settings
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Staff wellbeing initiatives
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Targeted product distribution
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End-to-end campaign management
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Step 3: Measure Campaign Performance
Every campaign is supported by meaningful insights. We collect consumer feedback, measure purchase intent and provide a bespoke campaign report, helping you understand engagement, product perception and the overall impact of your healthcare sampling activity.
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Consumer feedback questionnaires
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Purchase intent
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Brand perception
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Bespoke campaign reporting
Explore more Sampling Environments
Engage consumers across one or more of our sampling channels.
Healthcare
Sampling
Connect your brand with healthcare professionals through targeted sampling campaigns in trusted healthcare environments.
From hospitals and GP surgeries to pharmacies and care settings, we help brands deliver relevant product experiences that drive trial, build trust and influence future purchase.
