Events
Bring your brand to life through sampling at high-traffic events. From sports and music to gaming, food, culture and beyond, events bring together engaged audiences in vibrant, social environments. We help brands reach relevant consumers at scale, creating memorable moments that drive product trial and positive brand associations.
Sports
Reach passionate, highly engaged audiences at sporting events, creating natural opportunities for product trial and brand interaction.
Music
Put your product in front of energetic, social audiences at festivals, concerts and live music events, driving memorable moments of trial.
Food
Connect with food-loving audiences in relevant, high-footfall environments, from food festivals and markets to culinary events and experiences.
Gaming
Engage highly immersed gaming communities through sampling at gaming events, tournaments and fan experiences, creating authentic moments for product discovery.
Why choose TWP?
Passionate Audience
Reach consumers where they're most engaged through a diverse portfolio of sporting events, festivals, cultural experiences and live activations. We help identify the events that best align with your audience and objectives.
Precision Targeting
Whether you have a specific event in mind or are looking for recommendations, we carefully match your campaign to the events, audiences and locations that will deliver the greatest impact.
Meaningful Moments
From official event partnerships to guerrilla sampling outside event footprints, we create memorable brand experiences that capture attention and encourage meaningful consumer engagement.
Case Study
Jack Link’s: Multi-Channel Sampling Campaign
A targeted sampling campaign brought Jack Link’s Beef Jerky directly to ABC1 men aged 25–45 across London and Manchester. Over 103,300 samples were distributed through offices, gyms and major sporting and gaming events, including the UK Spartan Race and League of Legends World Finals. Pre- and post-trial questionnaires measured the campaign’s impact on brand awareness, product perception and future purchase intent.
103k
consumers reached
78%
likely to purchase
How We Work
Let us do the hard work and make every sample count.
1
Step 1: Find the Right Event
Whether you already have an event in mind or are looking for recommendations, we'll help identify the best opportunities to reach your target audience. From festivals and sporting events to community and cultural experiences, we match your brand with events that align with your objectives.
-
Event recommendations
-
Audience and demographic matching
-
National and regional opportunities
-
Bespoke campaign planning
2
Step 2: Activate and Engage Consumers
We manage every aspect of your event sampling campaign, from planning and logistics to on-site execution. Whether through official event partnerships, sponsorship activations or guerrilla sampling outside event footprints, we create engaging product trial experiences that maximise brand exposure.
-
Official event partnerships
-
Guerrilla sampling activations
-
End-to-end campaign management
-
Brand ambassadors and logistics
3
Step 3: Measure Campaign Impact
Reach passionate, highly engaged audiences at sporting events, creating natural opportunities for product trial and brand interaction.
Explore more Sampling Environments
Engage consumers acorss one or more of our sampling channels.
