Workplace
Sampling
Offices and coworking spaces reach a broad range of professionals in a marketing clutter-free environment, delivering brand exposure and trial where products fit naturally into daily routines.
Utilising time-based targeting, we can engage workers during breakfast, the lunch time rush, when 3pm cravings hit and after-work.
Audience Segmentation
We carefully segment our workplace network by industry, business type and
workforce demographics to connect your brand with the audience that matters most.
Number of Consumers
Gender Focus
Age
Lifestyle
Income
Location
Whether you're looking to engage Gen Z professionals in creative industries, millennials in corporate roles, or employees within specific sectors, we'll identify the workplaces that best
align with your target audience.
Our Workplace Network
Why choose TWP?
Reach at Scale
Access our global workplace network, connecting your brand with millions of consumers across workplaces throughout the UK, US, Europe and beyond. Whether you're launching locally or internationally, we help you deliver product trial at scale.
Target with Precision
Every campaign is tailored to your objectives. We segment workplaces by industry, employee demographics, location and retailer priorities, ensuring your products reach the consumers most relevant to your brand.
Meaningful Moments
Introduce your products when
they're most relevant, creating authentic brand experiences
that drive trial, influence purchase and build lasting brand loyalty.
Case Study
150,000 Lindor Treat Bars to 375 office locations nationwide
With an almost 50/50 split of males and females, we were able to gain valuable insights for Lindt while building product awareness among its key demographic. 89% of trial consumers stated they would go on to purchase the Lindt bars in future.
150k
samples delivered
89%
purchase intention
How We Work
Let us do the hard work and make every sample count.
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Step 1: Reach the Right Audience
Every successful campaign starts with smart targeting. We work with you to understand your objectives, ideal consumer and retailer priorities before matching your brand to the most relevant workplaces across our network.
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Audience profiling by demographics and location
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Retailer and geographic targeting
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Industry and workplace segmentation
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Bespoke campaign planning
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Step 2: Deliver Products at the Perfect Moment
Once your campaign is live, we take care of everything. From logistics and fulfilment to workplace coordination, your products are delivered directly into the hands of consumers during the moments they're most likely to engage and trial your brand.
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End-to-end campaign management
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One product, one consumer
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Timed to maximise relevance
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Global workplace network
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Step 3: Measure Real Campaign Impact
Sampling is only the beginning. Every campaign generates valuable consumer insight, helping you understand who engaged with your product, what they thought and how likely they are to purchase.
Consumer feedback questionnaires
Purchase intent
Brand perception
User-generated content
Bespoke campaign report
Explore more Sampling Environments
We specialise in product sampling solutions that enable brands to reach various key demographics such as office workers, students, gym members, and hotel guests globally.
