University & Student
Sampling

Connect your brand with the next generation of consumers through targeted university sampling campaigns.

From Freshers' Week and campus events to everyday student life, we help brands create meaningful product trial experiences that drive awareness, influence purchase and build long-term brand loyalty.

Get in Touch

Why choose TWP?

Access the Right
Student Audience

Our global university network gives your brand access to Gen Z consumers across the UK. We carefully select campuses based on your target audience, ensuring every campaign reaches the consumers most relevant to your objectives.

Sample During
High-Impact Moments

Timing is everything. We activate campaigns during key university moments including Freshers' Week, lunchtime, campus events, exam periods and welcome weeks, when young adults are most engaged and product trial feels natural.

Generate
Actionable Insights

Every campaign includes consumer feedback, purchase intent and campaign reporting, helping you understand how future consumers engaged with your brand and the impact your sampling activity delivered.

Universities on Our Network

Case Study

Keurig Dr Pepper: Snapple Elements

A key aspect of this campaign was to distribute exclusively to Colleges and Universities. Students are a valuable demographic to impact with product sampling. With an average age range of 18-24, students are in an impressionable age-class, allowing your brand to activate a long-term relationship and turn these consumers into brand loyalists over time.

20K

completed questionnaires

87%

recommendation rate

How we work

Let us do the hard work and make every sample count.

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Step 1: Reach the Right Audience

We work with you to understand your campaign objectives before identifying the universities, campuses and audience demographics best suited to your brand. Whether you're looking to engage first-year students, international students or a nationwide audience of Gen Z consumers, we'll build a campaign that reaches the right people.

University and campus selection
Audience profiling
Regional and nationwide targeting
Bespoke campaign planning

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Step 2: Sample at the Right Moment

From logistics to on-campus coordination, we manage every aspect of your campaign. Products are distributed during the moments they'll have the greatest impact, whether that's Freshers' Week, lunchtime, student events or exam periods, creating authentic product trial experiences that resonate with young adults.

Freshers' Week activations
Campus events and society fairs
Lunchtime and high-footfall distribution
End-to-end campaign management

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Step 3: Measure Campaign Performance

Every campaign is backed by meaningful insights. We collect consumer feedback, measure purchase intent and provide a bespoke campaign report, giving you a clear understanding of engagement, product perception and the effectiveness of your university sampling campaign.