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What experiential means at TWP
Experiential isn't a one-off stunt.
It's a strategic layer of your sampling plan, built around real moments in people's lives, from marathon finish lines to festival crowds. We start with the product, then build a moment around it: natural, culturally sharp, and designed for people to want to engage. That's what sets experiential apart from a standard handout: built for engagement, not just distribution.
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What we deliver
Our experiential marketing services, shaped around what your brand needs.
Event & festival activations
Branded presence at the events your audience already shows up for, from sports and music to lifestyle and community events.
Roadshows & tours
Multi-location activations with branded vans, trailers and other vehicles that bring your brand to where the crowds are, tracked and measured across every stop.
Off-course & guerrilla sampling
Creative, unofficial routes to reach an audience, such as costumed activations, street sampling, or transport hub takeovers, when official sponsorship isn't the route in or within budget.
Retail & pop-up experiences
In-store and pop-up activations that turn a shopping moment into a brand moment.
Case Study
Jack Link's wanted to build awareness for their Original Beef Jerky and drive trial and in-store sales across the UK, reaching active, performance-minded audiences through live, in-the-moment sampling.
Rather than generic sampling locations, we went to where the audience already had energy invested, sampling at the Spartan Race to reach fitness enthusiasts. Office and gym-based sampling across London and Manchester rounded out the campaign, positioned near major supermarkets to make purchase as easy as possible after trial.
103,000+
samples distributed across London and Manchester
78%
said they were likely to purchase Jack Link's in future
Brand awareness increased from
34% to 87%
post-trial
How it Works
Audience, location,
and objective
Step 1
We design the moment >
Branding, staffing,
and mechanics tailored
to the environment
Step 2
We build the activation >
On the ground execution, with reporting that shows reach, engagement, and impact
Step 3
We deliver and measure >
Multi channel sampling
Experiential works hardest as part of a wider sampling strategy, not instead of one. Pair it with multi-channel sampling, and that first live moment turns into ongoing reach — follow-up, retargeting, re-sampling. The brand moment stays alive well after the activation ends.
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​Experiential also fits the bigger picture. OOH builds visibility. Topline marketing sets the story. Experiential lets people connect the two — seeing the campaign, then living it. Done well, it's one message, reinforced across every channel.
