Audience Segmentation
Target health-conscious, wellness-focused individuals who prioritise living an active and healthy lifestyle across a number of gym, fitness centres such as padel and pickleball courts and run clubs.
Commercial Gyms
Boutique Studios
Padel, Pickelball &
Tennis clubs
Yoga & Pilates studios
Local Sports Clubs
This segment has a diverse demographic, spanning various age groups and income levels, which often depend on the type and location of the gym. This audience is typically invested in fitness, nutrition, and overall well-being, making them highly receptive to products and services that align with their health goals.
Why choose TWP?
Reach an Active
Audience
Connect your brand with health-conscious consumers through our global network of gyms, fitness centres, boutique studios and run clubs. Whether you're targeting everyday gym-goers or dedicated fitness enthusiasts, we help you reach audiences whose lifestyles naturally align with your product.
Target with
Precision
Every campaign is tailored to your objectives. We carefully select the fitness environments, locations and activation timings that best suit your target audience, ensuring your products are sampled by the consumers most likely to engage and purchase.
Meaningful
Moments
The best product trial happens when it's relevant. We integrate your brand into key fitness moments, whether before a workout, after a class or during community fitness events, creating authentic experiences that encourage trial, influence purchase and build lasting brand connections.
Our Fitness Network
Case Study
Fitness Crackers: Gym and Workplace Sampling Campaign
A strategic sampling campaign introduced Fitness Crackers to health-conscious female professionals across Houston and Washington, D.C. Over 5,000 samples were distributed through 61 offices and gyms, reaching consumers during relevant snacking moments—from lunch breaks to post-workout recovery. Feedback questionnaires captured valuable insights into brand awareness, product appeal and future purchase intent.
20k+
consumers reached
87%
would consider purchasing
How We Work
Let us do the hard work and make every sample count.
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Step 1: Target the Right Fitness Audience
We work with you to understand your campaign objectives and identify the fitness environments best suited to your brand. Whether it's premium gyms, boutique studios, national fitness chains or run clubs, we match your campaign to the audiences most likely to engage with your product.
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Fitness audience profiling
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Gym and venue selection
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Regional and national targeting
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Bespoke campaign planning
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Step 2: Distribute at the Right Moment
We manage every aspect of your campaign, from logistics to on-site coordination, ensuring your products are distributed when they'll have the greatest impact. Whether before a workout, after a class or at a community running event, we create authentic product trial experiences that drive engagement.
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End-to-end campaign management
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Before and after workout sampling
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Gym, studio and run club activations
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Nationwide fitness network
3
Step 3: Measure Campaign Performance
Every campaign is backed by meaningful insights. We collect consumer feedback, measure purchase intent and provide a bespoke campaign report, giving you a clear understanding of engagement, product perception and campaign performance.
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Consumer feedback questionnaires
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Purchase intent
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Brand perception
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Bespoke campaign reporting
Explore more Sampling Environments
Engage consumers across one or more of our sampling channels.
