How We Work
From strategy through to execution and measurement, we create targeted brand
experiences designed to connect with consumers and deliver measurable results.
01. Target
Reaching the right consumers
We use data-led insights and our extensive sampling network to identify the right audiences, environments and moments to maximise engagement.
We consider:
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Audience demographics
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Geographic targeting
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Consumption occasions
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Retailer proximity
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Campaign objectives
02. Engage
Creating meaningful brand experiences
From targeted product sampling to creative experiential activations, we connect consumers with brands in relevant, memorable moments that inspire trial and build connection.
Activating across:
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Workplaces
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Universities
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Gyms & Fitness Centres
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Hospitality
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Healthcare
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Events & Festivals
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High-footfall locations
03. Measure
Proving campaign impact
Every activation is backed by insights that demonstrate performance, understand consumer response and inform future campaigns.
Measuring:
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Product feedback
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Purchase intent
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Brand awareness
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Consumer insights
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Usage occasions
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UGC & content capture
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Campaign recommendations
Meet consumers in the moments that matter

Built Around Your Audience
Our global network of 30 million consumers allows brands to connect with consumers in trusted environments where sampling feels authentic and relevant.
Whether you're looking to reach office professionals, students, health-conscious consumers, travellers or event audiences, we help you create meaningful connections at scale.
Beyond Sampling:
Experiential Brand
Experiences
When your campaign needs to create a bigger moment, our experiential team brings brands to life through creative, immersive activations.
From branded pop-ups and mobile sampling tours to roadshows, public activations and retailer support, we design experiences that capture attention, encourage engagement and create lasting brand memories.
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Experential opportunities include:
Branded vehicles & roadshows
Pop-up experiences
Brand ambassadors
Interactive games & competitions
Product demonstrations
Event activations
Retail experiences
Content creation


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