Case Study:
Costa Coffee
The Brief
Costa Coffee launched new iced coffee latte cans in its signature blend, caramel and mocha flavours. We partnered to drive product awareness and product trial among their target demographic of Gen-Zs and 18–34-year-olds in the US.
The Solution
To achieve this, TWP distributed 62,500 units across offices in the US, specifically in Southern California, Minneapolis and Seattle. Leaning into morning caffeine needs and necessary afternoon pick-me-ups, the cans were strategically delivered during these times. This approach ensured Costa Coffee reached their target audience at the ideal moment for maximum engagement and trial of the new product.
The Results
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Awareness: 81% of participants had not tried a Costa Coffee can before sampling.
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Enjoyment: On a scale of 1-5, 81% claimed the flavour to be 4 or 5, 5 being excellent.
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Recommendation: 73% said they were likely or extremely likely to purchase a Costa coffee can in the future.
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Shopping Insight: The questionnaire revealed that 11oz is the most desired can size by consumers. This campaign successfully introduced Costa’s new product to their target demographic, driving trial, engagement, and actionable consumer insights.
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Testimonials
Excellent product. Refreshing. Not too sweet & very tasty.
For a canned coffee I had yet to try, very pleased with Costa.
I love the packaging & think the concept is great for on the go! Thank you!