Thatchers: Creating Social Sampling Occasions

For five years, we’ve partnered with iconic British cider brand Thatchers to create impactful product sampling campaigns that bring the brand into the moments where people are ready to enjoy it.

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What started as a single campaign has grown into a long-standing partnership spanning 8 flavour variations, offices and universities, and more than 880,000 samples delivered.

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Together, we’ve helped Thatchers increase brand awareness, encourage non-cider drinkers to give the category a try, introduce new flavours to market and gather valuable consumer feedback across the range.

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Our approach centres on creating social sampling occasions in distraction-free environments, with products reaching consumers at relevant moments in their daily routines. For Thatchers, that meant bringing cider to people at the end of the working day, when they were ready to switch off, socialise and enjoy a well-earned drink.

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Across the partnership, we’ve created sampling occasions for Thatchers Katy, Cloudy Lemon, Haze, Blood Orange, Apple & Blackcurrant, Juicy Apple, Zero and Blood Orange Zero, helping the brand reach both existing cider drinkers and new audiences.

The campaigns have consistently driven strong engagement across our network, achieving an average 17.54% questionnaire redemption rate and a 73.90% positive product score.

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From introducing new flavours to generating meaningful consumer insight, our partnership with Thatchers continues to demonstrate the power of putting the right product in the right hands, at the right moment.

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Together, we continue to innovate, reach new audiences and find new ways to create impactful campaigns that drive trial, engagement and brand connection.