It is evident that there has been a massive consumer shift as a result of the pandemic; globally, 49% of consumers shop online more now than they did pre-Covid-19, highlighting the consumer adoption of digital shopping.* These shopping trends stress the need for brands and retailers to adapt their marketing methods in order to meet new customer demand and expectations.
Whilst the pandemic has accelerated the rise in digital purchasing trends such as, social commerce and shopping on smartphones, consumers still want a mixture of experiences when it comes to shopping. As a result of this, consumers miss the connection with brands that physical brick-and-mortar stores give them as, over half (52 percent) of shoppers said what they value most about an in-store shopping experience is the ability to touch, see, and try on products.** There is a big necessity for brands to reach customers where they are: at home. With similar experiences. As these trends are only set to increase, it is imperative for brands to meet expectations in order to be successful. The solution? Product Sampling.
Our Personal Perks App can help brands to execute their product sampling campaigns...
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